What exactly is media?
The plural of medium, media, refers to the communication channels via which we spread information such as news, music, entertainment, education, promotional messages, and other data. Physical and online newspapers and magazines, television, radio, billboards, telephone, the Internet, fax, and billboards are all included.
It describes the many modes of communication that we use in society. Because it encompasses all forms of communication, media can include anything from a phone conversation to the nightly news on television.
When we talk about reaching a big number of people, we use the term “mass media.” Local media includes things like your local newspaper and local/regional television/radio stations.
Many forms of media
Broadcast and print media are the two main forms of media. The Internet has also emerged as a major role, with an ever-increasing number of people throughout the world accessing news, movies, and other information via the internet.
Newspapers, journals, magazines, books, and reports all fall under the category of print media. It is the oldest variety, and although suffering since the advent of the Internet, a large section of the population still uses it.
Broadcast media includes radio and television, which debuted at the beginning and middle of the twentieth century, respectively. The majority of people still acquire their news via television and radio broadcasts, but experts believe that online sources will soon overtake them.
Cable news has grown in importance during the last two decades.
As more individuals seek news, entertainment, and educational information online, the Internet – notably websites and blogs – is rapidly growing as viable and major conduits of communication. In business, the phrase “viable” refers to a company’s ability to generate profits over a long period of time.
What is the definition of social media?
The term “social media” refers to a collection of online communication channels via which people communicate, share information, and collaborate.
Some types of social media include websites and apps dedicated to social networking, microblogging, forums, social bookmarking, wikis, and social curating.
Is it better to say that media “is” or “are”?
If media is the plural form of medium, one would assume that it should be used in the plural form grammatically – after all, the verb that follows it should be in the plural form, right?
However, it is most commonly employed as a single noun in literature and is read as a collective singular, comparable to other collective nouns like “team” or “gang.” As a result, writing the phrase “the media is” is completely appropriate today. Although some may argue that it is incorrect, it is nevertheless permissible because languages are always changing.
Thousands of years ago, it all began.
Human communication through structured channels, rather than words or gestures, extends back tens of thousands of years, when our forefathers painted on cave walls.
The almost 17,000-year-old cave paintings at Lascaux in southwestern France are no less viable media manifestations than our present TV shows and periodicals.
The Persian Empire, which ruled from around 550 to 330 BC, had a significant impact on the history of human communication via designed routes. The first real mail system was created by Persian Emperor Cyrus the Great (about 550 BC). It was termed Angariae, a term that ultimately came to mean a tax system, and it was an effective intelligence-gathering organisation.
In the 1830s, Scottish philosopher, satirist, essayist, historian, and teacher Thomas Carlyle (1795-1881) contended that the printing press established the modern world by abolishing feudalism. Many historians believe that the printing press was the beginning of what we now call media.